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28 May 2021

Nicely icy.

by Syd Briscoe

Finlandia: “Made by Finland” - 1 min 42s

This sweeping ode to Finlandia vodka's country of origin (take a wild guess) pays tribute to Scandinavian natural beauty. Director Marko Roth's film first takes in Finland from the air, before swooping closer to examine the breathtaking scenes closer to the ground: blizzards of whipped-up snow, spiky trees scraping sunset skies, babbling brooks cutting through dense woodland.

It's all given a delicate, cinematic sheen by cinematographer Josua Stäbler, who creates a sense of history and epic narrative with a painterly visual approach. The whispery voiceover may lean a bit too close to ASMR at points, but those inclined to shiver at such things this will find this campaign a treat for both the eyes and ears.

Film Production: You Are Here Ⓟ Ⓦ
Director: Marko Roth Ⓦ
Producer: Kirsi Saivosalmi
Executive Producer: Raymond van Der Kaaij
Cinematographer: Josua Stäbler
VFX: Boyo Frederix / Tom Schuijt / Fraser Keen / Patcharee Sa-Ardkitinun / Bram Vleugel / Ritchy Wattimena

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