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21 March 2021

Good company.

by Syd Briscoe

Facebook: “Who We Are” - 45s

Facebook elevate voices of female innovation in this fetching commercial. Celebrating the founders of such groups as Freelancing Females and Black Educated Lesbians, the film comprises a series of vignettes where each woman is framed within a lush environment: a garden replacing scorched earth; a surreal art gallery; and an office overrun with ideas and late-night snacks.

When the camera pans back to reveal each woman is, in fact, inside her own work of art, it seems only fitting as a celebration of their unique strength. Director Em Cole's artistic approach fits the brief to a tee, with emojis seeded throughout the settings in order to emphasise Facebook's interactive element. Let's hope the social media giant heeds its own message when it comes to equality of leadership, too.

Film Production: 1stAveMachine Ⓟ Ⓦ
Director: Em Cole ♀ Ⓟ Ⓦ
Producer: Kirsty Lane / Noni Couell
Editor: Nikolaj Belzer @ OKAY STUDIO Ⓟ Ⓦ
VFX: Bevis Jones / Robin McGloin / Caroline Pires @ OKAY STUDIO Ⓟ Ⓦ
Colourist: Ruth Wardell ♀ Ⓟ @ OKAY STUDIO Ⓟ Ⓦ

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