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13 July 2021

Personal Pampering

by Syd Briscoe

Erste: “Beach Day” - 52s

Austrian bank Erste put a new spin on rolling with a squad in this entertaining commercial. Directed by Guy Manwaring, who brings his typical narrative verve to the screen, the ad sees a bloke rock up to a day at the beach and steadily acquire a full personal entourage on his way across the sand.

The emergence of a masseuse, personal trainer, and spiritual adviser - among many others - will catch audiences by surprise after the main character initially arrives on screen solo in a dinky little car. It's all to draw attention to the bank's app, which supposedly makes one feel financially taken care of in such a lavish manner.

Director: Guy Manwaring Ⓟ Ⓦ (Merman Ⓟ Ⓦ)
1st AD: Ivan Kotsev
Cinematographer: Mischa Lluch

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