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5 December 2019

Tonight's the night.

by Andrew MacGregor

Edinburgh Gin: “Filled With Wonder” - 40s

Edinburgh Gin mark their TV debut with a little help from Frankie Valli & The Four Seasons and their 1972 single, ‘The Night', as the brand inject some northern soul into what has been an otherwise samey Christmas playlist.

While Valli and company pinpoint the moment when "the night begins to turn your head around", the ad takes viewers on a stylised trip through violet fields, rhubarb forests, and even a meteor shower to indicate this is no ordinary spirit.

This heightened tone is further enhanced by a near-seamless tracking shot that weaves together party scenes and the odd local landmark. It's a fanciful yet intoxicating effort, which is precisely what the target market are looking for at this time of year.

Film Production: Glassworks Ⓟ Ⓦ
Director: Duncan Malcolm
Producer: Duncan Buxton
1st AD: Fred Robinson
Production Services: Ellen de Faux @ LS Productions Ⓟ Ⓦ / Annex Films Ⓟ Ⓦ
Cinematographer: Sam Goldie
VFX: Duncan Horn (2D Lead) @ Glassworks Ⓟ Ⓦ
Colourist: Jonny Thorpe
3D VFX: Julian Johnson (3D Lead) @ Glassworks Ⓟ Ⓦ
Music: The Night - Frankie Valli & The Four Seasons

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.