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1 July 2019

Between the sheaths.

by Alice May

Durex: “Unforgettable Nights” - 1 min 43s

This campaign for Durex takes a radically different approach to the usual 'condoms can be sexy' trope that's been around for a number of years now. Instead, it views casual sexual encounters from the perspective of young adults who remember a particular night of passion - sans protection for all the wrong reasons.

Each of the executions initially appears to be describing an encounter which was memorable for all the right reasons, and it delicately will mindless how easy it is to get carried away in the heat of passion. But the consequences can be far-reaching, and the advertised product is still the best way of avoiding them.

It's good to see Durex reminding its target market of its core purpose, having successfully extended the scope of its messaging to sensuality over the last decade.

Creative Agency: Havas London Ⓟ Ⓦ
Creative Director: Lynsey Atkin
Creative: Nick Wavish / Pat Comer
TV Producer: Joseph Ogunmokun
Ass't Prod (Agency): Sihle Khuzwayo
Cinematographer: Adam Barnett
Editor: David Stevens Ⓦ (The Assembly Rooms Ⓟ Ⓦ)
Post Production: Hannah Whitehill / Deborah Whitfield @ Big Buoy Ⓟ Ⓦ
Colourist: Philip Hambi @ MPC Ⓟ Ⓦ
Flame: Lem Lawrence / Richard White
Sound Designer: Jack Hallett @ Factory Ⓟ Ⓦ

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