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27 February 2019

Reign dance.

by Andrew MacGregor

Dove: “Crown” - 2 mins 54s

Hannah Lux Davies directs this three-minute Dove commercial with a difference. What begins as a typical direct-to-camera confessional soon morphs into an effervescent music promo featuring a teenage cast and former Destiny's Child singer Kelly Rowland.

What unfolds is a catchy riposte to hair haters worldwide as Rowland and co. take ownership of their respective barnets. Be they curls, braids, or pixie cuts, the brand insist every shade and style of hair deserves respect rather than abuse.

This mantra is assuredly conveyed by Rowland, who sings that while "people gon' talk, always got opinions", she "ain't gotta hear ‘em". Let's hope it reaches the ears of those too scared to wear their favourite do.

Film Production: London Alley Ⓟ Ⓦ
Director: Hannah Lux Davis ♀ Ⓟ Ⓦ
Producer: Rory Halsall
Executive Producer: Luga Podesta / Andrew Doll / Brandon Bonfiglio
Cinematographer: Jordan Oram
Production Designer: Jay Pooley
Director's Agent: OB Management Ⓟ Ⓦ
Editor: Joe Shahood
Music: Crown - Kelly Rowland

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