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28 August 2019

Doritos - Anti-Ad

by Andrew MacGregor


Doritos: “Anti-Ad” - 60s

Despite their rich Super Bowl heritage, Doritos are the latest brand to insist they are 'anti-advertising' as they chase Generation Z'ers. Sans logo or packaging, this slick 60" film claims their approach is on "another level" - only for a cute piece of small print at the end to remind us that this is simply another marketing ploy.


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