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20 September 2021

Rhythm and booze

by Andrew MacGregor

Bombay Sapphire: “Senses Stirred” - 30s

Bombay Sapphire return to our screens with this tactile piece of work from BBDO New York and director Alan Masferrer. The Hampshire-based spirit targets viewers' senses in this 30" commercial, with a deconstructed look at what makes a spiffing gin and tonic. And, yes, Moe the bartender, they do indeed mix.

Said blend is rendered with sloshing flair before the ad's scope increases to include lemon trees and balloons as bubbles. It's heightened yet coherent, and incorporates the brand's blue-and-gold colour scheme well throughout - a polished reminder of the label's attraction among a sea of big-name and craft rivals.

Director: Alan Masferrer Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)
Production Services: Radioaktivefilm Ⓟ Ⓦ
Cinematographer: Mauro Chiarello
Production Designer: Maria Puig
Editor: Carlos Font Clos @ Stitch Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ

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