DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

12 May 2021

Smooth ride.

by Jason Stone

Bentley: “Flying Spur” - 1 min 46s

We have to assume that moments before the agency was due to present this to the client that the art director lured the copywriter into a fancy corporate bathroom, into a toilet cubicle where the latter was bound and gagged by the former. With full control of the commercial secured, the art director implemented a vision where style doesn't just have the upper hand over substance, it's smothered it.

Thankfully, under these difficult circumstances, the agency turned to the automotive geniuses at Bang TV and their mysteriously named director Cokau. Their considerable experience of wringing every drop out of scripts like this proved invaluable.

The aggregate impact of the commercial is to remind the audience that this is the smoothest and most luxurious ride in town… and, along the way, Cokau puts the urbane in urban imagery to great effect.

Film Production: Bang TV Ⓟ Ⓦ
Director: Cokau Ⓟ Ⓦ
Producer: Tom Whitehead
Executive Producer: Jeremy McWilliams
Cinematographer: Stefan von Borbely
Location: Zaragoza & Barcelona

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.