DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

19 August 2013

A dedication to romantic fools

Barclays: “Love is Tough” - 90s

The football is back and Barclays have issued this lovely thank-you to the sport's devoted fans. The Premiership's main sponsor has every reason to thank the romantic fools who do their best to fill the grounds week after week... without their work as unpaid extras, the product wouldn't be nearly as enticing. (Actually, 'unpaid' doesn't even begin to tell the story. When DAVID first started going to watch Chelsea play in the early 1980s, it cost roughly the same as a trip to the cinema. How much more is it these days?)

But this is a lovely compendium... director Benito Montorio has perfectly captured the devotion of the fans and it's impossible not to be moved by the sight of lifelong Everton fan Billy Ingham - who has followed the Toffees for over seventy years - heading off to watch them begin their annual bid to just miss out on the Champions' League.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Nick Gill
Creative: Ric Hooley / Vix Jagger
Agency Producer: Peter Montgomery
Film Production: Blink Ⓟ Ⓦ
Director: Benito Montorio Ⓟ Ⓦ (Pulse Films Ⓟ Ⓦ)
Producer: Josh Barwick
Executive Producer: James Studholme
Cinematographer: Steve Annis Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Andy McGraw @ Stitch Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.