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21 June 2019

Bacardi - Make It Hot

by Andrew MacGregor

Bacardi: “Make It Hot” - 30s

Major Lazer and Anitta choose to launch their new single 'Make It Hot' through the medium of Bacardi, albeit with a slight twist. What begins as the tap of a rum bottle becomes a medley of drum beats, flute notes, and finally vocals as the track resolves itself. Director Jovan Todorovic and editor Joe Guest execute some playful transition shots as the locals add to the rhythm.

Creative Agency: BBDO New York Ⓟ Ⓦ
Film Production: Stink Ⓟ Ⓦ
Director: Jovan Todorovic
Editor: Joe Guest Ⓦ @ Final Cut Ⓟ Ⓦ
Music: Make It Hot - Major Lazer & Anitta
Location: Costa Rica

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