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30 March 2021

Here comes the sun.

by Syd Briscoe

B & Q: “We Will Grow Again” - 60s

Hope springs eternal in this inspiring commercial for B & Q, which celebrates the changing seasons. More than a simple call to appreciate the spring thaw, the film offers a timely allegory for a nation slowly emerging from a year of sacrifice - one of isolation, depression, and anxiety.

Game of Thrones alumnus Rory McCann provides a mellifluous voiceover, addressing winter in defiant fashion as imagery of frost and ice slowly thaws. Resilience isn't a trait unique to hardy plants, although many erupt onto the screen in a blaze of colour as time passes, and this praises those who refused to let the past year "turn their hearts to ice".

A lovely mix of animation, stop motion, and live-action combines to give the film a lyrical feel, skilfully balanced by directors The Sacred Egg. This ad promises that there will be sunny days to come - perhaps even some spent outside our own gardens, if we're really lucky.

Creative Agency: Uncommon Ⓟ Ⓦ
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: The Sacred Egg Ⓟ Ⓦ
Producer: Cathy Hood
Cinematographer: Alex Barber
Hair Design: Bernadine Long
Make-Up: Bernadine Long
Editor: Sam Bould Ⓟ Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
VFX: Tom Harding
Colourist: Matthieu Toullet
Voiceover: Rory McCann
Music: Valkara - Maribou State

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