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8 November 2019

Awake NY - Awake NY x Kappa

by Andrew MacGregor

Awake NY: “Awake NY x Kappa” - 60s

The Nineties nostalgia wave shows no sign of abating if this ad for Awake NY and Kappa is anything to go by. Sure enough, there are more tracksuits than a Harry Enfield Scousers sketch here, as a young cast alternate between moody and carefree in London waste grounds. Vivid lighting and zippy camerawork add a contemporary edge.

Cinematographer: Jack Exton
Stylist: Will Barnes
Hair Design: Mary-Jane Gotidoc
Location: London

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