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17 September 2021

Net losses.

by Syd Briscoe

Avast: “Internet Intervention” - 60s

As the Bezos and Zuckerbergs of the world chop the internet into increasingly rigid portions which mine user information for all it's worth, it can feel like merely hopping online means signing your soul away to the devil of late stage capitalism. Avast antivirus and VPN providers intend to change that, promising viewers their privacy in this entertaining film.

The idea of an intervention with a physical embodiment of the internet is amusing to begin with, but what really sells the premise here are the performances. From a teenager confused about demands for Bitcoin to an elderly woman who thought her saucy snaps were better protected, it's a lively way of communicating what could otherwise be quite a dry concept. Now we'd just like to know who made it.

Creative Agency: Publicis.Poke
Editor: Billy Mead Ⓦ @ tenthree Ⓟ Ⓦ

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