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27 October 2019

Asics - Eternal Run

by Syd Briscoe

Asics: “Eternal Run” - 60s

Removing the finish line makes the journey one of will - at least, that's the premise of this ad for Asics' latest running shoes. Participants in the 'Eternal Run' head for the Utah Salt Flats with only their own mettle and determination as a marker for when they hit their stopping point. For some, at least, it seems introspection matters more than a personal best time.

Film Production: UNIT9 Ⓟ Ⓦ
Director: ZCDC Ⓟ Ⓦ
Producer: Geoff Stickler
Executive Producer: Adam Dolman
Cinematographer: Garrett Hardy Davis
Editor: Toby Conway-Hughes @ Marshall Street Editors Ⓟ Ⓦ
Colourist: Danny Wood @ Envy Advertising Ⓟ Ⓦ
Flame: Kieran Bennett @ Envy Advertising Ⓟ Ⓦ
Audio Mix: Weston Fonger
Composer: Matt Joynt

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