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3 April 2020

Suki and see.

by Andrew MacGregor

Argos: “Spring 2020” - 30s

Argos mine yet more laughs from the world of high fashion with this 30” ad starring actress and model Suki Waterhouse. As with previous instalments, however, the real stars are the ‘clothes’.

Like a woman pushed over the edge by self-isolation, Waterhouse dons catalogue staples like rugs, lampshades, and even a bedside table (“Your mind is a drawer - open it”) as if they were Coco Chanel originals. You can tell production designer Laura Ellis-Crick and costumer Verity Hawkes had a field day.

Equally strong is Carl Storey and Alice Burton’s script - with David Kerr's distinctive voice also making a clear contribution - which nails the kind of airy waffle endemic to the fashion sector. A direct hit on an admittedly easy target.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott / Micky Tudor
Creative: Carl Storey / Alice Burton ♀ Ⓟ Ⓦ
Managing Director: Gary Simmons
Account Director: Lucy Almond
Account Manager: Hannah Gray
Head of TV: Charles Crisp
Agency Producer: Alfie Glover-Short
Film Production: Hungry Man Ⓟ Ⓦ
Director: David Kerr Ⓟ Ⓦ
Producer: Stephen Johnson
Executive Producer: Matt Buels
Cinematographer: Simon Chaudoir
Production Designer: Laura Ellis-Crick
Costume Design: Verity Hawkes
Editor: Adam Spivey Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Post Production: Philip Whalley @ MPC Ⓟ Ⓦ
VFX: Tom Harding @ MPC Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher
Music Production: Finger Music Ⓟ Ⓦ

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