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26 February 2020

Air Wick - Botanica

by Syd Briscoe

Air Wick: “Botanica” - 30s

Lovers of exotic scents can now enjoy them throughout their homes with Air Wick's new 'Botanica' range. Fluid animation depicts plants, flowers, and fruits growing and shaping themselves into the advertised air fresheners, while a calming voiceover assures us that the essential oils contained within are "responsibly sourced". Good news, if you're worried about the ethics of your preferred odour.

Creative: Masha Shokkore ♀ / Jade Jones ♀
Art Department: Niels Moolenaar
Post Production: Absolute Post Ⓟ Ⓦ
Voiceover: Lyndsey Marshall

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