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21 October 2020

Advance Auto Parts - Die Hard is Back

by Syd Briscoe

Advance Auto Parts: “Die Hard is Back” - 2 mins

There's a germ of a great ad in this Advance Auto Parts film. All the components are present: beloved franchise, Hollywood A-lister, potentially explosive action scenes ready for a glossy finish. However, this two-minute edit feels flabby and off-pace, with an unfortunate shot of Bruce Willis limping his way through a scene driving home just how old John McClane has become. Hopefully there's a properly edited director's cut around to salvage what could have been top notch.

Cinematographer: Will Stone
Production Designer: David Dean Ebert
Art Department: Zach Phillips
Costume Design: Anthony Tran
Editor: Adam Grabarnick
Casting: Bobby Stephenson

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