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5 February 2020

Adidas - Pureboost Go

by Andrew MacGregor

Adidas: “Pureboost Go” - 30s

Adidas are, as usual, in no mood to stand about with this 30” plug for their Pureboost running shoe. R&D-inspired visuals outline the brand’s vision of adaptable footwear, before director Tom Benders lets his equally dynamic cast loose on the streets of New York. Restless work aimed at a restless market.

Cinematographer: Tom Bender / Everett Bouwer
Location: New York City, New York

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