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This Is Felo

Directing duo This Is Felo (Fermin Cimadevilla and Lorena Medina, or Fe and Lo respectively) blend lifestyle and humour to create work in both live action and animation.

Collectively, the pair have directed acclaimed spots for huge brands including Ikea and Coca Cola. They also work in music promos, and their 2015 film for Chulius & the Filarmonicos won a slew of awards.

"There For You"
Lemsip promise to help punters combat the inevitable winter cold with this personable ad. A ukulele-driven cover of the Platters' 'Only You' accompanies a woman eased through her day by a CG box of medicine, leading her to inform her surprised partner that she didn't feel as bad as expected. We assume she's a huge baby, usually.
Creative Agency: Havas London Ⓟ Ⓦ
Deputy ECD: Elliot Harris
Creative Director: Dave Mygind
Creative: Diogo Abrantes / Chico Barrera
Account Director: Matt Ramage
Account Manager: Sophie Amodio / Patrick Dedman
Strategy: Chantelle Begley
Planner: Rosanna Owen / Oli Stogdale
Agency Producer: Charlotte Lawrence
Ass't Prod (Agency): Mary Musasa
Film Production: RSA Ⓟ Ⓦ
Director: This Is Felo ♀
Producer: Nick Ferguson
Production M'ger: Laura Duffy
Cinematographer: Diana Olifirova
Editor: Matthew Felstead @ Big Chop Ⓟ Ⓦ
Post Prod Producer: Kenn MacRae @ Big Buoy Ⓟ Ⓦ / Smoke & Mirrors Ⓟ Ⓦ
Colourist: Mark Horrobin
Flame: Jim Allen (Lead) / Clive de Souza / Kenneth Roberts / Dan Jacobsen
Character Design: Willie Torres
Casting: Ali Fearnley
Music: Only You - The Platters

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