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More than anything else, krows like to leap. At least, the creative agency of the same name certainly does. Because krow (whose moniker, craftily, is 'work' back to front) is talking about those quantum leaps which occur when an insight into a brand leads to a campaign idea that's culturally relevant and engaging.

A good example is its work for the RNLI. Krow's research uncovered that the people most at risk are those who never mean to go near open water at all; and the resulting ads with their counter-intuitive advice are truly compelling.

"Ordinary People, Extraordinary Things"
Team GB extend their thanks to loyal fans after a year of lockdowns in this upbeat commercial. The DFS-sponsored crew acknowledge how much effort people across the nation have put in to keeping themselves sane and others healthy with a relatable montage, and now look forward to a delayed showing at the Tokyo Olympics.
Creative Agency: krow Ⓟ Ⓦ
Creative Director: Gem Galvin ♀ / Jo Jephcott ♀
Senior Acc Handler: Emily Cliff
Strategy Director: Aileen Ross
Head of TV: Emma Rookledge
Agency Producer: Kate Bailey / Emma Rookledge
Film Production: Partizan Ⓟ Ⓦ
Director: Ali Kurr ♀ Ⓟ Ⓦ
Producer: Daniel Wheldon
Executive Producer: Neil Linpow
Cinematographer: Carl Burke Ⓦ (WPA Ⓟ Ⓦ)
Post Production: The Mill Ⓟ Ⓦ
Colourist: Alex Gregory @ The Mill Ⓟ Ⓦ
Sound Designer: Chris Turner @ Jungle Ⓟ Ⓦ
80 Goswell Road
+44 (0)20 7549 5800


Billings: £107.00m
Founded: 2005
Employees: 65

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