More than anything else, krows like to leap. At least, the creative agency of the same name certainly does. Because krow (whose moniker, craftily, is 'work' back to front) is talking about those quantum leaps which occur when an insight into a brand leads to a campaign idea that's culturally relevant and engaging.
A good example is its work for the RNLI. Krow's research uncovered that the people most at risk are those who never mean to go near open water at all; and the resulting ads with their counter-intuitive advice are truly compelling.https://www.krowcommunications.com