New York born Yael Staav now spends much of her time globetrotting, working internationally on commercial campaigns.
Yael directed the famous 'Dove Evolution' commercial, which was one of the most downloaded videos of 2006 and won a slew of industry awards. She has gone on to work on campaigns for many major global brands.
Dove "Evolution" This year's Cannes Grand Prix Winner is a fascinating look at the way it is possible to manipulate images in this era. A woman sits before make-up artistes who convert the less-than-perfect image to something approaching the magazine norm and then the PhotoShop wizards finish the job.
New York born Yael Staav now spends much of her time globetrotting, working internationally on commercial campaigns. 
