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Toby Tomkins

Toby Tomkins founded Cheat in 2015, and is always looking for new ways to grow his Baselight baby. Thus, much of his time and effort is invested in research and development.

This keeps Tomkins energised as he tackles both short and long-form content, including dark dramedy The End of the F***ing World and and coming-of-age fantasy I Am Not Okay With This.

"Out of Order"
It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. A young man is horrified when he realises that the heavy delivery he's carrying needs to reach the top floor of a block of flats.
Creative Agency: The Agency, Specsavers Ⓦ
Creative Director: Richard James
Creative: Neil Brush / Simon Bougourd / Geoff Alderman / Michael McCallum / Andrea Raanaas
Agency Producer: Sam Lock
Film Production: Friend London Ⓟ Ⓦ
Director: Ric Cantor Ⓦ
Producer: Camilla Cullen
Cinematographer: Benedict Spence Ⓦ (Vision Ⓟ Ⓦ)
Editor: Quin Williams Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Bubble TV Ⓟ
Colourist: Toby Tomkins Ⓟ Ⓦ @ Cheat Ⓟ Ⓦ
VFX: Bubble TV Ⓟ
VFX Executive Producer: Alison Wendt
VFX Artist: Richard Greenwood / Jasmine Cooper
Sound Designer: Chris Southwell @ Bubble TV Ⓟ
Music: I'm Gonna Be (500 Miles) - The Proclaimers
Jack McGinity    Ⓦ Ⓟ
Jonny Tully    Ⓦ Ⓟ
Karol Cybulski    Ⓦ Ⓟ ♀
Toby Tomkins    Ⓦ Ⓟ
Vlad Barin    Ⓦ Ⓟ
Florian Staerk    Ⓦ Ⓟ
Julia Rossetti    Ⓦ Ⓟ ♀
Mike Bothe    Ⓦ Ⓟ
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Frida Nilsson
(Chief Operating Officer)


Toby Tomkins

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