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The Apiary

The Apiary comprise Lily Coates and Gavin Youngs—two Australian-born, Berlin-based directors who are suited to all manner of creative projects.

Their painstaking approach and bespoke methods appeal to brands eager for cultured work, while their name wins them extra kudos in the beekeeping world.

Bang & Olufsen
"89 Years of Craft"
There's something fittingly 80s about this ad. From the music itself to the silken shirt, glossy nails and chunky bracelet of the woman; the nod to the Maxell ads of the time plus the expensive, retro styling, this makes you think of the time when B&O was king of the high-end hi-fi. It somehow hasn't moved on, and yet that merely says: we have no need to. Very chic.
Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Film Production: Pulse Films Ⓟ Ⓦ
Director: The Apiary ♀ Ⓟ Ⓦ (RARE @ You Are Here Ⓦ)
Producer: Genevieve Simmers
Executive Producer: James Sorton
Andrew Gooi    Ⓦ Ⓟ
Daniel Cohen    Ⓦ Ⓟ
Jean-Dominique Ferrucci    Ⓦ
Kevin Antoine    Ⓦ Ⓟ
Marc Ingham    Ⓦ Ⓟ
Stef Viaene    Ⓦ
The Apiary    Ⓦ Ⓟ ♀
The Edelmanns    Ⓦ
RARE @ You Are Here

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.