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The Apiary

The Apiary comprise Lily Coates and Gavin Youngs—two Australian-born, Berlin-based directors who are suited to all manner of creative projects.

Their painstaking approach and bespoke methods appeal to brands eager for cultured work, while their name wins them extra kudos in the beekeeping world.

"Creamy Blue"
Those who like to go medieval on their cheese will appreciate this 20" ad for Castello. A chunk of blue mould cheese is sliced in half by a guillotine, accompanied by an oddly satisfying squelch as it falls. The creaking rope also creates a neat sense of anticipation, and suggests the advertised product is worth savouring.

Creative Agency: Mother Ⓟ Ⓦ
Film Production: You Are Here Ⓟ Ⓦ
Director: The Apiary ♀ Ⓟ Ⓦ
Production Designer: Sean Hogan
Andrew Gooi    Ⓦ Ⓟ
Daniel Cohen    Ⓦ Ⓟ
Jean-Dominique Ferrucci    Ⓦ
Kevin Antoine    Ⓦ Ⓟ
Marc Ingham    Ⓦ Ⓟ
Stef Viaene    Ⓦ
The Apiary    Ⓦ Ⓟ ♀
The Edelmanns    Ⓦ
RARE @ You Are Here

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.