TBWA\London |
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TBWA says 'disruption is our DNA'. According to them, brands only achieve market-beating performance when they stop trading petty blows and carve out a new market space of their own - something the agency's disruption methodology enables them to do. Their clients range from local to global and everything from household names to very niche brands; all treated with the same degree of craft and confidence. http://tbwa-london.com |
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McVitie's Jaffa Cakes
"Be What You Want"
McVitie's reignite the 'biscuit or cake' debate with their latest ad, focused on - what else - the ever-controversial Jaffa Cake. A shop owner finds himself hypnotised by the enduring question of how to categorise the snack, before he takes a leaf out of the orangey treat's book of self-actualisation and chases his own dreams too.
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| Creative Agency: |
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TBWA\London Ⓟ Ⓦ |
| CCO: |
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Andy Jex |
| Senior Creative: |
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Dan Kenny / Duncan Brooks |
| Agency Producer: |
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Jeremy Muthana |
| Film Production: |
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Sweetshop Ⓟ Ⓦ |
| Director: |
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Jim Hosking Ⓟ Ⓦ |
| Producer: |
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Jess Wylie |
| Executive Producer: |
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Justin Edmund-White |
| Editor: |
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Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ |
| Post Production: |
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Framestore Ⓟ Ⓦ |
| Sound Designer: |
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Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ |
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Ginsters
"From A Land Where Comfort Matters"
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McVitie's Biscuits
"Britain's Got Talent Sponsorship"
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McVitie's Biscuits
"Blissfuls"
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Mini Cheddars
"Skydive"
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AMD
"At the Heart of Gaming"
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Hilton
"Tooth Fairy"
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McVitie's Jaffa Cakes
"Be What You Want"
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AMD
"Where The Future Starts"
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