TBWA\London |
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TBWA says 'disruption is our DNA'. According to them, brands only achieve market-beating performance when they stop trading petty blows and carve out a new market space of their own - something the agency's disruption methodology enables them to do. Their clients range from local to global and everything from household names to very niche brands; all treated with the same degree of craft and confidence. http://tbwa-london.com |
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McVitie's Biscuits
"Proper Banging"
Considering she only had fifteen seconds to play with, director Alicia MacDonald manages to land it extremely well. The sultry description of the new VIB offering is interrupted by a more down to earth verdict from a woman scoffing one on her sofa, whose verdict is reinforced by her partner as he nods enthusiastically with one in his gob.
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| Creative Agency: |
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TBWA\London Ⓟ Ⓦ |
| ECD: |
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Andy Jex |
| Creative: |
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Paddy Paddison / Joe Moloney |
| Agency Producer: |
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Holly Baker |
| Film Production: |
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Missing Link Films Ⓟ Ⓦ |
| Director: |
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Alicia MacDonald ♀ Ⓟ Ⓦ |
| Producer: |
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Ben Link |
| Cinematographer: |
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Olan Collardy (Lux Artists Ⓟ Ⓦ) |
| Editor: |
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Rachael Spann ♀ Ⓟ Ⓦ @ Work Ⓟ Ⓦ |
| Post Production: |
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Absolute Post Ⓟ Ⓦ |
| Colourist: |
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Matt Turner |
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Hilton
"Tooth Fairy"
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McVitie's Jaffa Cakes
"Be What You Want"
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AMD
"Where The Future Starts"
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Facebook
"Charades"
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McVitie's Biscuits
"Proper Banging"
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Adidas
"Run to Reconnect"
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Beco
"Steal Our Staff"
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Nissan
"Black Bay Recording Studio"
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