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TBWA\London

TBWA says 'disruption is our DNA'. According to them, brands only achieve market-beating performance when they stop trading petty blows and carve out a new market space of their own - something the agency's disruption methodology enables them to do.

Their clients range from local to global and everything from household names to very niche brands; all treated with the same degree of craft and confidence.

http://tbwa-london.com
WORK:
McVitie's Jaffa Cakes
"Be What You Want"
McVitie's reignite the 'biscuit or cake' debate with their latest ad, focused on - what else - the ever-controversial Jaffa Cake. A shop owner finds himself hypnotised by the enduring question of how to categorise the snack, before he takes a leaf out of the orangey treat's book of self-actualisation and chases his own dreams too.
Creative Agency: TBWA\London Ⓟ Ⓦ
CCO: Andy Jex
Senior Creative: Dan Kenny / Duncan Brooks
Agency Producer: Jeremy Muthana
Film Production: Sweetshop Ⓟ Ⓦ
Director: Jim Hosking Ⓟ Ⓦ
Producer: Jess Wylie
Executive Producer: Justin Edmund-White
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Casting: Lesley Beastall
TBWA\London
Bankside 2
100 Southwark St
London
SE1 0SW
UK
+44 20 3666 9200
Jay Pepera (General Enquiries)
jay.pepera@tbwa.com
Steph Ross (New Business)
steph.ross@tbwa.com

http://tbwa-london.com

Billings: £179.00m
Founded: 1979
Employees: 122

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