Despite his strong reputation on both sides of the Atlantic for high-end commercials and music videos, Saam Farahmand is a humble director.
The British-Iranian knows how lucky he is to be able to tell his and other people's stories without fear of reprisal, so he tries to help the next generation of fillmakers wherever possible.
Citroën "Cactus" This ad for Citroën tells us to never stop being curious as Go Ask Alice plays in the background. We infer from the shots that the manufacturer constantly sees things afresh which enables us to in turn; but we can't help having a sneaky feeling that the idea for seeing differently came from the fact the car is called a cactus.
Despite his strong reputation on both sides of the Atlantic for high-end commercials and music videos, Saam Farahmand is a humble director.
