Joules
"Land to Sea"
If you thought adland's interest in wild swimming had dwindled, think again. Joules are the latest brand to get their feet wet, as a group of women shed their togs and run into the sea. Yet a dog with reindeer antlers proves the ad's MVP (most valuable pooch), 'rescuing' a boot with more enthusiasm than a child on Christmas Day.
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| Creative Agency: |
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Brothers & Sisters Ⓟ Ⓦ |
| ECD: |
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Andy Fowler |
| Agency Producer: |
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Ben Catford |
| Film Production: |
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You Are Here Ⓟ Ⓦ |
| Director: |
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Ryan Schude Ⓟ Ⓦ |
| Production Manager: |
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Kiki Vierdag |
| Executive Producer: |
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Jeremy Goold Ⓟ |
| Cinematographer: |
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Amelia Hazlerigg ♀ Ⓟ Ⓦ (WPA Ⓟ Ⓦ) |
| Editing: |
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tenthree Ⓟ Ⓦ |
| Colourist: |
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Katie Dymmock ♀ Ⓟ Ⓦ @ Coffee & TV Ⓟ Ⓦ |
| VFX: |
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Selected Works Ⓦ |
| Sound Design: |
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Wave Ⓟ Ⓦ |
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Joules
"Land to Sea"
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Short Films
"How the Light Gets In"
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Showreel
"Ryan Schude"
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Los Angeles-based Ryan Schude creates hyper-real tableaus which both satirise and celebrate American culture and other weird and wonderful quirks of humanity. 
