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Now's USP is 'unconstrained thinking'. As a completely independent agency they don't have to rein in their ideas, so they aim to push boundaries as far as they can.

Of course, they still have to apply this thinking to the conventional business of making TVCs, but a lot of their work nimbly captures the mood of the moment. Which is entirely fitting for a company called Now.

"Walk Tall"
Val Doonican's 'Walk Tall' provides a fitting soundtrack to this quirky ad for Vanquis. The card provider use a confident CG cat to embody their customers here, as it struts proudly through a market on its hind legs. Director Henry Littlechild has done a nice job of balancing absurdity and attitude, with a slow-motion cucumber attack a particularly amusing highlight.
Creative Agency: Now Ⓟ Ⓦ
CCO: Ben Da Costa
Creative: Sam Daly / Rob Greaves
Account Director: Luciana Bhangu
Agency Producer: David Jones
Film Production: MPC Creative Ⓟ Ⓦ
Director: Henry Littlechild
Producer: Adam Farley
Executive Producer: John Blick
Cinematographer: Krum Rodriguez
Post Production: Louise Unwin / Saskia Delius @ MPC Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher
Music: Walk Tall - Val Doonican
Juliet Kent    Ⓟ ♀
1st Floor
Epatra House
58-60 Berners Street
London W1T 3NQ
+44 (0) 207 434 1181


Billings: £17.00m
Employees: 46

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