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Refreshingly, Mother keeps mum about themselves at their website; preferring to let the work speak for itself.

And it does - volumes. Anyone who even glances at the telly will recognise the distinctive trippiness of Mother's IKEA ads and MoneySupermarket's flamboyant joie de vivre. They very much make TVCs that get noticed, for all the right reasons.

"The Hare"
Slow and steady wins the race in this entertaining ad for IKEA, directed by Sam Pilling. The film follows the exploits of an impressionable hare, who allows his mates to cajole him into joining them at the pub instead of heading home for the evening. Quite unlike his race-focused neighbour, who's resting up for his big run.
Creative Agency: Mother Ⓟ Ⓦ
Creative Director: Danielle Outhwaite-Noel / Thom Whitaker
Creative: Oli Rimoldi / Anthony-Daniel Montagne
Agency Producer: Jenny Fan
Film Production: Pulse Films Ⓟ Ⓦ
Director: Sam Pilling Ⓟ Ⓦ
Producer: Chris Harrison
Cinematographer: Stéphane Fontaine
Post Production: David Keegan @ nineteentwenty Ⓦ
VFX: Ludo Fealy @ nineteentwenty Ⓦ
Colourist: Kai van Beers @ nineteentwenty Ⓦ
3D VFX: Chris King @ nineteentwenty Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: Arnold Hattingh / David Bass @ theodore Ⓟ Ⓦ
Composer: Rodney Smith
Music: Witness (1 Hope) - Roots Manuva
Biscuit Building
10 Redchurch Street
E2 7DD
+44 (0) 20 7012 1999


Billings: £141.00m
Employees: 189

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