Saatchi may not be the only towering name in the ad industry nowadays, but it's certainly held on to its traditional swagger. There's not a great deal of written communication at their website but what there is gets to the point with unnerving efficiency, as they open: 'Our business is based upon four defining principles... Brutal Simplicity of thought. Diversity of thought. Independence. Ownership.' It's left to the work to defend this terse statement – and happily, it can. http://www.mcsaatchi.com |
