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M & C Saatchi

Saatchi may not be the only towering name in the ad industry nowadays, but it's certainly held on to its traditional swagger.

There's not a great deal of written communication at their website but what there is gets to the point with unnerving efficiency, as they open: 'Our business is based upon four defining principles... Brutal Simplicity of thought. Diversity of thought. Independence. Ownership.'

It's left to the work to defend this terse statement and happily, it can.

http://www.mcsaatchi.com
WORK:
NHS
"Hands"
Ghostly hands grip a man's chest and squeeze in this dramatic film for the NHS. It's an attention-grabbing way to draw attention to the early symptoms of a heart attack, and encourages viewers to call 999 the moment they're in any doubt about their own symptoms.
Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Ben Golik
Creative Director: Tom Kennedy
Agency Producer: Angela Zabala
Film Production: Mad Cow Ⓟ Ⓦ
Director: Barney Cokeliss Ⓟ Ⓦ
Producer: Nicholas Unsworth
Executive Producer: Pete Chambers
Cinematographer: Daniel Landin
Production Designer: Samuel Waters
Editor: Bill Smedley Ⓦ @ Work Ⓟ Ⓦ
Colourist: Jonny Thorpe @ Glassworks Ⓟ Ⓦ
VFX: Anthony Laranjo @ Glassworks Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Composer: Mark Sayfritz
Creatives
Camila Gurgel    Ⓦ Ⓟ ♀
Ieva Paulina    Ⓦ Ⓟ ♀
M & C Saatchi
36 Golden Square
London
W1F 9EE
UK
+44 (0)20 7543 4500
http://mcsaatchi.com/london

http://www.mcsaatchi.com

Billings: £93.00m
Employees: 182
LINKS
m&c-saatchi
@MCSaatchiLondon
MCSAATCHILONDON
@mcsaatchilondon

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.