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M & C Saatchi

Saatchi may not be the only towering name in the ad industry nowadays, but it's certainly held on to its traditional swagger.

There's not a great deal of written communication at their website but what there is gets to the point with unnerving efficiency, as they open: 'Our business is based upon four defining principles... Brutal Simplicity of thought. Diversity of thought. Independence. Ownership.'

It's left to the work to defend this terse statement and happily, it can.

http://www.mcsaatchi.com
WORK:
Cyber Aware
"3 Random Words"
The government are encouraging people to be more privacy literate about their passwords in this new campaign for Cyber Aware. The funny pair of commercials are directed by Luc Schurgers, and instruct people to use three random words to create a password - and bizarre scenario - that they'll remember. It's an effective suggestion - riding a snail on the moon isn't easily forgotten, after all.
Creative Agency: M & C Saatchi Ⓟ Ⓦ
Creative: Soren Birk / Jonny Durgan
Film Production: HunkyDory Ⓟ Ⓦ
Director: Luc Schurgers Ⓟ Ⓦ
Producer: Doochy Moult
Head of Production: Nick Papworth
Executive Producer: John Doris
Cinematographer: Ian Murray Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Chloe Brady
Editor: Joce Hockings Ⓦ @ tenthree Ⓟ Ⓦ
Sound Designer: Aaron Taffel
Creatives
Camila Gurgel    Ⓦ Ⓟ ♀
Ieva Paulina    Ⓦ Ⓟ ♀
M & C Saatchi
36 Golden Square
London
W1F 9EE
UK
+44 (0)20 7543 4500
http://mcsaatchi.com/london

http://www.mcsaatchi.com

Billings: £93.00m
Employees: 182
LINKS
m&c-saatchi
@MCSaatchiLondon
MCSAATCHILONDON
@mcsaatchilondon

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.