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M & C Saatchi

Saatchi may not be the only towering name in the ad industry nowadays, but it's certainly held on to its traditional swagger.

There's not a great deal of written communication at their website but what there is gets to the point with unnerving efficiency, as they open: 'Our business is based upon four defining principles... Brutal Simplicity of thought. Diversity of thought. Independence. Ownership.'

It's left to the work to defend this terse statement and happily, it can.

http://www.mcsaatchi.com
WORK:
Public Health
"Magic Swaps"
Public Health England encourage people to swap out favourite foods for healthy alternatives in this cheery commercial. The advertised app offers suggestions once barcodes are scanned, thus causing tasty yet ill-advised snacks to pop out of existence in favour of their flavourless, health-forward cousins. This upbeat film might just encourage some to give the thing a go.
Creative Agency: M & C Saatchi Ⓟ Ⓦ
Film Production: Agile Films Ⓟ Ⓦ
Director: Zac Ella Ⓟ Ⓦ
Producer: Lucy Hayes
Editor: Laurence Halstead
Colourist: Alex Gregory @ No.8 Ⓟ Ⓦ
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ
Creatives
Camila Gurgel    Ⓦ Ⓟ ♀
Ieva Paulina    Ⓦ Ⓟ ♀
M & C Saatchi
36 Golden Square
London
W1F 9EE
UK
+44 (0)20 7543 4500
http://mcsaatchi.com/london

http://www.mcsaatchi.com

Billings: £93.00m
Employees: 182
LINKS
m&c-saatchi
@MCSaatchiLondon
MCSAATCHILONDON
@mcsaatchilondon

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.