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Lucky Generals

Lucky Generals describe themselves as “a creative company for people on a mission”, a statement they neatly deconstruct.

'Creative company' means creative in attitude, not merely in advertising. 'For people' is a reminder that messages are still for humans, not technology. And 'on a mission' describes their single-minded focus to make an impact. In the few years since their launch in 2013, they've achieved this and then some.

http://www.luckygenerals.com
WORK:
Virgin Atlantic
"See The World Differently"
Virgin Atlantic wants us to see the world differently, and – by that – they don't just mean in the 'travelling' sense. This is an unashamed, loud and proud anthem promoting diversity of every single variety. It uses the song 'I Am What I Am' which was written for the Broadway musical 'La Cage aux Folles' and has become the 'go to' song for gay self-expression... so much so, that its inclusion here feels a bit too obvious, but that's a minor quibble.
Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Ben Strebel Ⓟ Ⓦ
Producer: Simon Eakhurst
Cinematographer: Daniel Bouquet
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jack Sedgwick @ King Lear Ⓦ
Lucky Generals
180 Exmouth House
3-11 Pine St
London
EC1R 0JH
UK
+44 (0) 203 371 6360
newmissions@luckygenerals.com
productioncorp@luckygenerals.com

http://www.luckygenerals.com

Billings: £54.00m
Founded: 2013
Employees: 61
LINKS
luckygenerals
@LuckyGenerals

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.