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Lucky Generals

Lucky Generals describe themselves as “a creative company for people on a mission”, a statement they neatly deconstruct.

'Creative company' means creative in attitude, not merely in advertising. 'For people' is a reminder that messages are still for humans, not technology. And 'on a mission' describes their single-minded focus to make an impact. In the few years since their launch in 2013, they've achieved this and then some.

Virgin Atlantic
"See The World Differently"
Virgin Atlantic wants us to see the world differently, and – by that – they don't just mean in the 'travelling' sense. This is an unashamed, loud and proud anthem promoting diversity of every single variety. It uses the song 'I Am What I Am' which was written for the Broadway musical 'La Cage aux Folles' and has become the 'go to' song for gay self-expression... so much so, that its inclusion here feels a bit too obvious, but that's a minor quibble.
Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Ben Strebel Ⓟ Ⓦ
Producer: Simon Eakhurst
Cinematographer: Daniel Bouquet
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jack Sedgwick @ King Lear Ⓦ
Lucky Generals
180 Exmouth House
3-11 Pine St
+44 (0) 203 371 6360


Billings: £54.00m
Founded: 2013
Employees: 61

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.