DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

Jo Ridley

A former writer, editor, and director for Britain's leading in-house agencies, Jo Ridley is currently working as a creative at Ogilvy UK.

This comes off the back of memorable ads that feature everything from political roulette wheels to dachshunds walking in a field of squeaky hot dogs.

Coming up with a set of idents to rival those of BBC2 and C4 is a tall order - but ITV2 is evidently up to the job. These are bold, colourful, and have a style all their own. According to ECD Tony Pipes the brief was to suggest 'life amplified' and that's exactly what's been delivered. From living hotdogs among squeaky hotdogs to smashed clocks and churning sticks of rock, the multiplicity of the items on screen is brilliantly eye-catching.
Creative Agency: ITV Creative Ⓟ
ECD: Tony Pipes
Creative: Jo Ridley ♀ / Nikki McBride / Alex Dickinson / Anthony Dziworshie Ⓟ
Account Manager: Heena Jivan
Film Production: ITV Creative Ⓟ
Director: ManvsMachine Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)
Producer: Dawn Christy
Executive Producer: Katie Carew
Editor: Nick Armstrong @ Envy Ⓟ Ⓦ
Colourist: Aubrey Woodiwiss
Compositor: Electric Theatre Collective Ⓟ Ⓦ
Ogilvy UK
Sea Containers
18 Upper Ground
London SE1 9RQ
+44 (0)20 3193 3000
Nina Jasinski
(New Business)

Jo Ridley

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.