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Jo Ridley

A former writer, editor, and director for Britain's leading in-house agencies, Jo Ridley is currently working as a creative at Ogilvy UK.

This comes off the back of memorable ads that feature everything from political roulette wheels to dachshunds walking in a field of squeaky hot dogs.

"Déjà Vu"
Taking a refreshing approach in a sea of products imploring us to extend our youth as long as we possibly can, Dove have decided their latest range is 'pro' rather than anti-ageing. This is illustrated by a diverse cast of older women doing what they want and feeling good about themselves, reminding ageist brands that life doesn't end at 30.
Creative Agency: Ogilvy UK Ⓟ Ⓦ
Creative Director: Noel Hamilton
Creative: Alexia Vasilarou ♀ Ⓟ Ⓦ / Jo Ridley ♀ Ⓟ Ⓦ
Film Production: Park Village Ⓟ Ⓦ
Director: Harry Reavley
Producer: Peter McMillan
Cinematographer: Ruaraid Achilleos
Editor: Phil Currie Ⓦ @ Stitch Ⓟ Ⓦ
Ogilvy UK
Sea Containers
18 Upper Ground
London SE1 9RQ
+44 (0)20 3193 3000
Nina Jasinski
(New Business)

Jo Ridley

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.