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James Rouse

James Rouse studied hotel management at university before deciding to follow his creative urges. He started out in the ad industry as a copywriter and worked with Bainsfair Sharkey Trott, Euro RSCG, and DDB.

Rouse's first outing as a director was for The Viral Factory with an ad for Trojan which was extremely well received and won a Gold Lion at Cannes in 2004.

Since signing to Outsider he's directed campaigns with his characteristic straight-faced humour for many household names including McDonald's, the Guardian, and Sainsbury's.

"AbracaDaisy & The Incredible Lucy"
Not even Covid-19 can stifle Argos's festive spirit, as the retailer kicks off the Christmas advertising stampede on November 1st - after all, parents will need plenty of time to let their kids peruse the now-lesser-spotted 'Book of Dreams'. Director James Rouse handles the spectacle well, as a pair of siblings decide practical magic ā la John Lewis is the ideal way to bring some celebratory zest to the season.
Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott
Creative: Matt Wood / Tom Loveless
Managing Director: Gary Simmons
Senior Acc Handler: Lucy Almond
Account Manager: Lizzie Healey
Senior Planner: Matt Shaw
Agency Producer: Andy Roberts
Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Producer: Benji Howell
Production M'ger: Tim Steele
Executive Producer: Ben Tomlin
Cinematographer: Antonio Paladino
Production Designer: David Lee
Art Department: Grant Bailey
Editor: Art Jones Ⓦ @ Work Ⓟ Ⓦ
Offline Producer: Ellie McNaughtan ♀ Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
VFX Shoot S'visor: William Bartlett
Colourist: Simon Bourne
Sound Designer: Anthony Moore / Jon Clarke @ Factory Ⓟ Ⓦ
Music: Gary Barlow - Incredible
Harold Einstein    Ⓦ Ⓟ
Jim Gilchrist    Ⓦ Ⓟ
Michael Illick   
Mike Maguire    Ⓦ Ⓟ
Owen Harris    Ⓦ Ⓟ
Rally Ridberg    Ⓦ Ⓟ
Bart Timmer    Ⓟ
Chris Balmond    Ⓦ Ⓟ
David Gray    Ⓟ
Dr. Bowman    Ⓦ Ⓟ
Ellen Kuras    Ⓦ Ⓟ ♀
James Lees   
James Rouse    Ⓦ Ⓟ
Jörn Threlfall    Ⓟ
Mustafa Mazouzi    Ⓦ Ⓟ
Nina Meredith    Ⓦ Ⓟ ♀
Pedro Romhanyi    Ⓦ Ⓟ
Scott Lyon    Ⓦ Ⓟ
Watts    Ⓦ Ⓟ ♀
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