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James Rouse

James Rouse studied hotel management at university before deciding to follow his creative urges. He started out in the ad industry as a copywriter and worked with Bainsfair Sharkey Trott, Euro RSCG, and DDB.

Rouse's first outing as a director was for The Viral Factory with an ad for Trojan which was extremely well received and won a Gold Lion at Cannes in 2004.

Since signing to Outsider he's directed campaigns with his characteristic straight-faced humour for many household names including McDonald's, the Guardian, and Sainsbury's.

"Good Feeling"
Some ads would be absolutely scuppered by a mishandled central performance, and this outing for Heycar is one such example. Thankfully, director James Rouse is more than up to the task of ensuring that a bloke giving his best in-car performance of Flo Rida's 'Good Feeling' comes across as more cheerful than cheesy.
Creative Agency: Atomic London Ⓟ Ⓦ
ECD: Guy Bradbury / Dave Henderson
Senior Acc Handler: Louise Rudaizky
Account Manager: Dan Taylor
Head of Film: Raluca Anastasiu
Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Producer: Benji Howell
Production M'ger: Tim Steele
Cinematographer: Alex Melman
Editor: Bill Smedley Ⓦ @ Work Ⓟ Ⓦ
Offline Producer: Ellie McNaughtan ♀ Ⓟ Ⓦ
Colourist: Paul Harrison @ Freefolk Ⓟ Ⓦ
Flame: Jason Watts @ Freefolk Ⓟ Ⓦ
Music Supervision: Native Ⓟ Ⓦ
Music: Good Feeling - Flo Rida
Andrea Jade Colomb    Ⓟ ♀
Freddie Waters    Ⓦ Ⓟ
Harold Einstein    Ⓦ Ⓟ
Jim Gilchrist    Ⓦ Ⓟ
Michael Illick   
Mike Maguire    Ⓦ Ⓟ
Owen Harris    Ⓦ Ⓟ
Bart Timmer    Ⓟ
Chris Balmond    Ⓦ Ⓟ
David Gray    Ⓟ
Ellen Kuras    Ⓦ Ⓟ ♀
James Lees   
James Rouse    Ⓦ Ⓟ
Jörn Threlfall    Ⓟ
Mustafa Mazouzi    Ⓦ Ⓟ
Nina Meredith    Ⓦ Ⓟ ♀
Pedro Romhanyi    Ⓦ Ⓟ
Peter Thwaites    Ⓦ Ⓟ
Scott Lyon    Ⓦ Ⓟ
Watts    Ⓦ
41-42 Foley Street
020 7636 6666
Simon Elborne
Richard Packer


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