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Grey London

Grey London may have been founded back in the swinging 60s, but their emphasis is very much on being forward-thinking.

To that end, they have the right idea about the future when they say 'sometimes the best advertising doesn’t look like advertising at all'. They're comfortable coming up with creations and concepts to do the job for them - (Volvo Lifepaint), buildings (Lucozade Sports Condition Zones), and apps (Comic Relief Swear Jar) to name a few.

Of course, traditional TVCs play a large part in their repertoire, but it's good to see that alongside work for huge and rather staid brands Grey can produce innovative ideas with consummate ease.

http://www.grey.co.uk
WORK:
Pringles
"Carol of the Bells"
Adland's Christmas-World Cup mashup continues with this 20" explosion of colour from Pringles. The two events are spliced together by director Noah Harris, who depicts a footballer with an advent window in his back; a robin-slash-air horn; and a piano spring-loaded with CG supporters. That's how you lean into the insanity of winter 2022.
Creative Agency: Grey London Ⓟ Ⓦ
Group CD: Chris Lapham / Aaron McGurk
ECD: David Wigglesworth
Creative Director: Terry O'Neill / Angela Harding
Creative: Charlotte Mather ♀ / Lucy Jones
Agency Exec Producer: Nazneen Read
Agency Producer: Ellie Hook
Film Production: Agile Films Ⓟ Ⓦ
Director: Noah Harris Ⓟ Ⓦ
Producer: Lucy Hayes
Executive Producer: Myles Payne
Cinematographer: Theo Garland Ⓦ (Wizzo & Co Ⓦ)
Editor: Max Windows Ⓦ @ Stitch Ⓟ Ⓦ
Sound Designer: Tony Rapaccioli @ Wave Ⓟ Ⓦ
Creative Directors
Lex Down    Ⓟ ♀
Creatives
Claire Summerlin    Ⓟ ♀
Emma Thomas    Ⓟ ♀
Grey London
The Johnson Building
77 Hatton Garden
London
EC1N 8JS
UK
+44 (0)20 3037 3000
Leo Rayman (CEO)
leo.rayman@grey.com
Sarah Jenkins (New Business)
sarah.jenkins@grey.com

http://www.grey.co.uk

Billings: £236.00m
Founded: 1962
Employees: 351
LINKS
grey-london
@GreyLondon
greylondon

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.