DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

Grey London

Grey London may have been founded back in the swinging 60s, but their emphasis is very much on being forward-thinking.

To that end, they have the right idea about the future when they say 'sometimes the best advertising doesn’t look like advertising at all'. They're comfortable coming up with creations and concepts to do the job for them - (Volvo Lifepaint), buildings (Lucozade Sports Condition Zones), and apps (Comic Relief Swear Jar) to name a few.

Of course, traditional TVCs play a large part in their repertoire, but it's good to see that alongside work for huge and rather staid brands Grey can produce innovative ideas with consummate ease.

Lucozade Sport
"Nobody Ever Moved Forwards Standing Still"
This abbreviated version of a 2017 commercial offers a brief biographical sketch of boxer Anthony Joshua. It's a warts and all depiction of an eventful life as it includes a teenage flirtation with criminality. Even though it obviously all came good, it's brave of Lucozade to associate themselves in any way with his earlier malfeasance.
Creative Agency: Grey London Ⓟ Ⓦ
ECD: Dominic Goldman
Creative: Dominic Goldman
Account Director: Sophie Gosper
Account Manager: Hayley Shepherd
Business Team: Sarah Jones
Head of TV: Jacqueline Dobrin
Ass't Prod (Agency): Leah Stolerman
Film Production: Smuggler Ⓟ Ⓦ
Director: Christopher Hewitt Ⓟ Ⓦ (Knucklehead Ⓟ Ⓦ)
Producer: Adam Evans
Executive Producer: Fergus Brown / Emma Butterworth
Cinematographer: Mattias Rudh
Stylist: Emma Lamp
Make-Up: Natasha Lawes
Editor: Dan Sherwood / Dan Sherwen Ⓦ @ Final Cut Ⓟ Ⓦ
VFX: Louise Unwin @ MPC Ⓟ Ⓦ
VFX Shoot S'visor: Bruno Fukumothi
Colourist: Houmam Abdallah @ MPC Ⓟ Ⓦ
Creative Directors
Lex Down    Ⓟ ♀
Claire Summerlin    Ⓟ ♀
Emma Thomas    Ⓟ ♀
Grey London
The Johnson Building
77 Hatton Garden
+44 (0)20 3037 3000
Leo Rayman (CEO)
Sarah Jenkins (New Business)


Billings: £236.00m
Founded: 1962
Employees: 351

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.