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Fold7

Twenty years ago, Fold7 took their name from the number of times a sheet of paper can be folded before it's gone as far it can go. A metaphor for their belief in taking an idea to the same level, it's evidently worked for them even though they set out as brand creators rather than advertisers.

Now creating campaigns for names as diverse as Carlsberg, Hilton and Samsung, they say they stay 'relentlessly relevant' by moving beyond the traditional ad agency model and staying at the forefront of culture.

http://fold7.com
WORK:
Mettle
"Charge"
Hounds, hoses, and hairdryers are among the tools of the trade featured in this ad for business banking app Mettle. Self-employed people from all professions hurtle across the screen in black-and-white slow motion, with the odd splash of pink for good measure. The brand recommend a surge mentality, and a more nimble form of banking to match.
Creative Agency: Fold7 Ⓟ Ⓦ
CCO: Ryan Newey
Senior Creative: Verity Fine Hosken
Senior Acc Handler: Annie Allen
Business Team: Sarah Rodrigues
Strategy: Yelena Gaufman
Agency Producer: Simon Stewart
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Tiny Bullet ♀ Ⓟ Ⓦ
Executive Producer: Trent Simpson
Cinematographer: Federico Alfonzo
Editor: Owen Oppenheimer Ⓦ @ The Quarry Ⓟ Ⓦ
Creatives
UK
Lucy Aston    Ⓟ ♀
Fold7
16-18 Kirby Street
Farringdon
London
EC1N 8TS
UK
+44 207 251 0101
Lizzie Clayton
lizzie.clayton@fold7.com
hello@fold7.com

http://fold7.com

Billings: £43.00m
Employees: 56
LINKS
fold7
@Fold7
@fold7

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