Cheat |
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CHEAT are a committed team of colourists, visual effects artists, and post-production experts, who operate from some of the industry's best-equipped studios. Founded by Toby Tomkins and led by chief operating officer Frida Nilsson, the company tackle commercials, TV, film, and music videos with equal vigour from their East London headquarters. https://www.cheatit.co/ |
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Specsavers
"I Didn't Go"
What does "should've gone to Specsavers" mean post-pandemic? The brand acknowledge that not everyone is ready, willing, and/or able to visit a branch in person, so this 30" ad draws attention to their home visit option. However, the opticians firm, who struggled during the early days of Covid-19, have fun with the concept first.
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| Creative Agency: |
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Specsavers Ⓦ |
| Creative Director: |
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Richard James |
| Creative: |
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Naomi Bishop / Simon Bougourd |
| Agency Producer: |
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Kristin Rathje |
| Film Production: |
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Friend London Ⓟ Ⓦ |
| Director: |
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Ric Cantor Ⓦ |
| Producer: |
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Camilla Cullen |
| Cinematographer: |
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Tat Radcliffe |
| Editor: |
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Gary Forrester Ⓦ @ tenthree Ⓟ Ⓦ |
| Colourist: |
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Toby Tomkins Ⓟ Ⓦ @ Cheat Ⓟ Ⓦ |
| Sound Designer: |
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Chris Southwell @ Bubble TV Ⓟ |
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Specsavers
"I Didn't Go"
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On Man
"Survive This"
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Cupra
"Project 56 with Adam Peaty"
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Google Nest
"Reach"
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Kojey Radical
"Born Remix"
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BBC Proms
"Something for Everyone"
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LTA
"Play Your Way"
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Audible
"A Line-Up Like No Other"
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