McDonald's
"Laughter"
Face masks have dulled many social interactions over the last sixteen months, whether between loved ones or complete strangers. Facial expressions are harder to read, and smiles are hidden behind polymers and cloth. This 60" McDonald's ad goes to the other end of the spectrum, with a medley of laughs, chuckles, and guffaws that proves, well, infectious.
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| Creative Agency: |
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Leo Burnett Ⓟ Ⓦ |
| Film Production: |
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Academy Films Ⓟ Ⓦ |
| Director: |
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Billy Boyd Cape Ⓟ Ⓦ |
| Producer: |
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Juliette Harris |
| Executive Producer: |
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Simon Cooper |
| Cinematographer: |
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Patrick Meller |
| Production Designer: |
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Lucie Red |
| Costume Design: |
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Lucy Hagan |
| Editor: |
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Billy Mead Ⓦ @ tenthree Ⓟ Ⓦ |
| Post Production: |
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Semley Wilkinson @ Framestore Ⓟ Ⓦ |
| Colourist: |
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Toby Tomkins Ⓟ Ⓦ @ Cheat Ⓟ Ⓦ |
| Sound Designer: |
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Jack Hallett @ Factory Ⓟ Ⓦ |
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McDonald's
"Laughter"
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VW
"Sheets"
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Co-op
"Round Are Way"
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Cadbury Dairy Milk
"The Originals"
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Nike
"Raheem"
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NHS
"We Are Nurses"
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A director with a serious passion for music, Billy Boyd Cape has been shooting music promos since he was a teenager. Working with both established and up-and-coming acts, his down-to-earth style provides an eye-catching accompaniment to tracks from a range of genres. 
