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Armoury

An extended family of award winning creatives, directors and producers, the folk who make up the film production company Armoury are known for “pushing hard against the boundaries” of their work, ideas, and approach.

They're an adaptable bunch who collaborate with agencies and brands directly but are equally happy making films from scratch.

https://www.armourylondon.com
WORK:
Asda
"Arrive Like You Mean It"
While rap tracks written specifically for commercials have a questionable history (see Pepsi's most recent Christmas offering for a cringeworthy example), this Asda campaign swerves embarrassment by virtue of its juvenile cast. Bringing noted music producer KZ on to develop the track can't have hurt either.
Creative Agency: Impero
Film Production: Armoury Ⓟ Ⓦ
Director: Mr Yankey
Producer: Sarah Mavity
Production M'ger: Robyn Warwick
Executive Producer: Matt Hichens
Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Cinematographer: Rik Burnell
Editor: Chris Hutchings @ The Quarry Ⓟ Ⓦ
Post Production: Cheat Ⓟ Ⓦ
Casting: Selma Nicholls
Directors
Jim Field Smith    Ⓦ
Nico Beyer    Ⓦ
UK
Ben Perry    Ⓦ Ⓟ
Jesse Lewis-Reece    Ⓦ Ⓟ
Marc Sidelsky    Ⓦ
Armoury
Unit 8B
Stamford Works
London
N16 8JH
UK
+44 20 7254 9199
Matt Hichens
(Executive Producer)
matt@armourylondon.com
Corin West
(Directors' Representation)
020 7254 9199
corin@lemonadereps.com

https://www.armourylondon.com

LINKS
armoury
@armourylondon
@armourylondon

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