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Abbott Mead Vickers BBDO

The UK's largest ad agency, AMV is part of global BBDO agency network (hence the name). But despite working with over 70 brands, they stress they have just one philosophy: “to create powerful platforms that propel them forwards”.

To that end, they add they are firm believers in the link between creativity and effectiveness; and have applied this thinking to household names including the BBC, Guinness and Sainsbury's.

http://amvbbdo.com
WORK:
Calm
"Invisible Opponent"
West Ham's Declan Rice dons his England kit for this atmospheric film from Calm. The anti-suicide charity have often used sport to reach out to those struggling to speak up about their issues, and an empty pitch stands in for the isolation of mental illness here. Rice gives it his all throughout the 60" spot, trying to navigate a ball-less game against invisible opponents to jeers from the stands.
Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Zac Ellis
Film Production: PrettyBird Ⓟ Ⓦ
Director: Robert Wilkins
Executive Producer: Juliette Larthe / Ted Thornton
Cinematographer: Tat Radcliffe
Editor: Paul Hardcastle Ⓦ @ Trim Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jason Wallis
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ
Creative Directors
Polina Zabrodskaya    Ⓟ ♀
Creatives
Emma Penz    Ⓟ ♀
Julia Merino    Ⓟ ♀
Lauren Peters    Ⓟ ♀
Abbott Mead Vickers BBDO
Bankside 3
90 Southwark Street
London
SE1 0SW
UK
020 3787 0100
Will Hooker
(New Business)
HookerW@amvbbdo.com
Vicky Allard
(PR)
allardv@amvbbdo.com

http://amvbbdo.com

Billings: £431.00m
Founded: 1978
Employees: 383
LINKS
amv-bbdo
@AMV_BBDO
AMVBBDO
@amvbbdo

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