White Claw
"Pure"
Alcoholic seltzer makers White Claw once again enlist directing duo A Common Future for a trip out to sea, as the brand aim to consolidate their somewhat surprising market share. Like 2017's ‘Legend of the White Claw Wave' ad, this is a monochrome deep dive that features some attractive underwater photography and an achingly chill cast of drinkers.
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| Film Production: |
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UNIT9 Ⓟ Ⓦ |
| Director: |
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A Common Future Ⓟ Ⓦ |
| Producer: |
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Harry Starkey-Midha |
| Executive Producer: |
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Andrew Davies |
| Cinematographer: |
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Daren Crawford / Tom Elliott |
| Camera Operator: |
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Ibrahim Serra-Mohammed |
| Colourist: |
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Joseph Bicknell |
| Sound Designer: |
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Chris Banks |
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White Claw
"Pure"
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Google
"Search Sounds"
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International Transgender Day of Visibility
"Voices of Trans"
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Short Films
"Looking Forward"
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White Claw
"The Legend of the White Claw Wave"
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Asics
"I Move London"
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A Common Future - aka directing duo Tom Elliott and Simon Reichel - have a distinctive attitude and approach to filmmaking. 
