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4 Creative

4creative is Channel 4’s in-house creative agency and it's a hotbed of creative talent which has developed a fine reputation for innovation and edge.

They make full use of the freedom that comes from being their own client and have consistently created work which eclipses films made by traditional advertising agencies.

Channel 4
"Merry Different"
According to this irreverent Channel 4 ad, Santa’s ready to axe Christmas 2020 altogether. While that's music to Chief Medical Officers' ears, some believe the holiday isn't beyond saving. The cavalry includes Easter Bunny, the Tooth Fairy, a Halloween ghost, Cupid, and a St. Patrick’s day leprechaun, who each have their own ideas about how Christmas can be salvaged. Some are, well, more disturbing than others.
Creative Agency: 4 Creative Ⓟ Ⓦ
ECD: Lynsey Atkin
Deputy ECD: Eoin McLaughlin
Creative: Chris Rice / Greg Carter / Lydia Raghavan
Agency Exec Producer: Shananne Lane
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ / David Kolbusz
Producer: Samantha Chitty
Head of Production: James Turnham
Production M'ger: Roma Nesi Pio
Production Ass'nt: Georgia Mills
Executive Producer: Rupert Reynolds-Maclean Ⓟ
Cinematographer: Alex Melman
Production Designer: Louise Corcoran
Wardrobe: Michelle May
Editor: Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
VFX: Richard White
Colourist: Luke Morrison
Sound Designer: Anthony Moore / Mark Hills
Audio Mix: Factory Ⓟ Ⓦ
4 Creative
124 Horseferry Road
020 7396 4444
Tim English
(PR Contact)



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