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4 Creative

4creative is Channel 4’s in-house creative agency and it's a hotbed of creative talent which has developed a fine reputation for innovation and edge.

They make full use of the freedom that comes from being their own client and have consistently created work which eclipses films made by traditional advertising agencies.

"Know the Feeling: Ste"
Since 2006, Ste Hay (Kieron Richardson) has been a magnet for trouble, whether it's domestic abuse, HIV, or radicalisation. He yearns for peace and quiet in this 40" ad, which—in soap opera land—means an explosion or terrible accident's in store. At least he gets to enjoy a swanky food fight with his stepfamily first.
Creative Agency: 4 Creative Ⓟ Ⓦ
ECD: Lynsey Atkin
Deputy ECD: Chris Wood
Creative Director: Lydia Raghavan
Head of Film: Esther Pilgerstorfer
Agency Exec Producer: Jason Delahunty
Senior Producer: Rory Maclean
Film Production: 4 Creative Ⓟ Ⓦ
Director: Neil Gorringe Ⓟ Ⓦ (HunkyDory Ⓟ Ⓦ)
Cinematographer: Jim Jolliffe Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Tom Gander
Editor: James Rosen Ⓦ @ Final Cut Ⓟ Ⓦ
Grade: Coffee & TV Ⓟ Ⓦ
Sound Designer: Rich Martin @ Envy Ⓟ Ⓦ
4 Creative
124 Horseferry Road
020 7396 4444
Tim English
(PR Contact)



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