DAVID  profiles

Si & Ad

Si & Ad have worked as a directing duo for over a decade, meeting as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.

Since starting their commercials career, the pair have shot work for Honda, MoreThan, Miller and JC Penney, but it was with the beautiful love story of Match.com that took them to another level. The film picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show.

"First Crush"
Vodafone show how technology can help facilitate the first flushes of love in this sweet clip from their Irish arm. A young man becomes infatuated with his older sister's exchange student friend, but finds the language barrier impassable. That is, until a translation app steps in to help bridge the gap... sort of.
Creative Agency: Grey London Ⓦ
Creative Director: Marc Hatfield
Creative: Max Gill-Engel / Charlie Smith
TV Producer: Talia Shear
Film Production: Academy Films Ⓟ Ⓦ
Director: Si & Ad Ⓟ Ⓦ
Producer: Juliette Harris
Executive Producer: Medb Riordan
Cinematography: Robbie Ryan
Editor: Sam Rice-Edwards @ The Assembly Rooms Ⓦ
Post Production: Ryan Hancocks @ MPC Ⓦ
Colourist: Jean-Clément Soret
Academy Films
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