Annex Films |
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Annex are one of the stalwarts of the film production scene in London. They have an enviable array of directorial talent on their roster and a highly capable production team. What they lack in terms of a glamorous profile, they more than make up for with solid know-how and a friendly approach. www.thisisannex.co |
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McDonald's McCafé
"Wake Up and Smell the Coffee"
McDonald's seldom miss an opportunity to mock pretentious coffee ads then big up their own product. It's a formula that's worked for some time, and this 30" spot from directors Gareth Butters and Gareth Sambidge continues that good run of form. Protagonist Ian almost loves the idea of coffee more than the real thing—once he's in a coffee reverie, it's hard to snap out of it.
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| Creative Agency: |
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Leo Burnett Ⓟ Ⓦ |
| ECD: |
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Mark Elwood |
| Creative: |
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Gareth Butters |
| Agency Producer: |
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Helen Choonpicharn |
| Film Production: |
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Annex Films Ⓟ Ⓦ |
| Director: |
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Gareth Butters |
| Producer: |
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Basil Stephens |
| Cinematographer: |
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Dan Holland Ⓟ Ⓦ (WPA Ⓟ Ⓦ) |
| 1st AD: |
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Fred Robinson |
| Food Prod Co: |
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Annex Films Ⓟ Ⓦ |
| Food Director: |
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Gareth Sambidge |
| Music Production: |
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Native Ⓟ Ⓦ |
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Land Rover
"Ryuichi"
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Sharkninja
"Non-Stick"
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Sharkninja
"Air Fryer"
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BUPA
"This is Health"
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The Big Gay Donation
"Miriam"
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McDonald's McCafé
"Wake Up and Smell the Coffee"
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Battersea Dogs & Cats Home
"Wear Blue"
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Irwin Mitchell
"National Inclusion Week"
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