DAVID reviews

11 December 2017

Pop Phil-osophy

by Syd Briscoe

webuyanycar.com: “So Schofield” - 60s

While some take figures such as the Dali Lama or Ghandi as their models for living, webuyanycar.com has a more Phil-osophical approach. The brand have decided to make Phillip Schofield - the 'most loved man in Britain... unofficially' - their personal talisman.

This ad sees the webuyanycar offices preparing for the campaign launch. Snacks and decorations are in full swing, with great production design giving us gems such as Schofield's face adorning cupcakes and bunting. The event climaxes with a statue of 'Big Phil' taking centre stage... although we suspect they've taken some liberties with the carving.

The Office-esque filming style is effective, creating a vibe which is half-documentary, half-parody - and the voiceover assists in placing tongue firmly in cheek. It's bold to launch a celebrity campaign without the actual celebrity involved... but we suspect Schofield himself will be roped in before long.

Creative Agency: Brothers & Sisters Ⓦ
ECD: Will Flack / Aaron Willmer
Senior Creative: Rob Ferrara / Rory Robinson
Senior Acc Handler: Nadine Abeledo
Account Director: Amanda Wright
TV Producer: Kate Banks
Film Production: MindsEye Ⓟ Ⓦ
Director: Andrew Gaynord Ⓟ Ⓦ
Producer: Ben Sullivan
Cinematograper: Jamie Cairney
Production Designer: James Hatt
Editor: Mark Davies
Post Production: Giles Cheetham / Ryan Knowles @ Electric Theatre Collective Ⓦ
Sound Designer: Will Cohen / Mike Bamford / Lawrence Kendrick @ String and Tins Ⓟ Ⓦ
Composer: String and Tins Ⓟ Ⓦ
Voiceover: Tim Key

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